• A . P . C .
• 35 YEARS

“Fashion has become what jazz always was: 20% notes and 80% attitude, as Miles Davis liked to say. This means that you don’t need a huge wardrobe to play well.
This collection is based on a dogma: monochrome. And a necessity: the refusal of repressive desublimation. In other words, leave me alone and let me do exactly what I want to do.
I decide that we have enough clothes in our closet and I decide to add a limited series of pieces: P43 fatigues, A.P.C. jeans with a chain on the side, a Shetland sweater, and that’s it.
And because I like to give meaning to what I do, the sentences written or suggested here and there refer to the superego, absurdity and economy as acts of war.”

Jean Touitou