A.P.C.
The collaboration between A.P.C. and Gap brings together two brands that have each defined modern dressing in their own distinct ways. The collection connects Gap's American style with A.P.C.'s Parisian point of view in an assortment that spans men's, women's and accessories, creating an essential fall wardrobe through a shared language of timeless essentials, exceptional quality, and effortless style.
Both Gap and A.P.C. have shaped today's ideals of casual style across their respective continents through pieces that become more personal with wear. Drawing from the language of 1960s cinema, music, and art, and the sheer casual look that defined this cultural era, the collection reinterprets each brand’s signature silhouettes and design codes to feel both classic and current, relaxed but sophisticated – bringing together A.P.C.’s understated Parisian look with Gap’s American heritage.
“For me, there is a chic way to be casual and a casual way to be chic,” said A.P.C. founder Jean Touitou. “The research of that balance is at the heart of this collaboration, which brings the concept of ‘sheer casual’ to life. Gap and A.P.C. both aim to achieve authentic, familiar, well- made clothes that can become pillars of your wardrobe. Friendship and shared cultural affinities between America and France are also at the root of this project, which both our teams enjoyed exploring in a very natural way.”
THE CAMPAIGN
In keeping with the ’60s films that inspired the collection, the collaboration comes to life through The Long Way, a short film directed by Karl Cannone, styled by fashion image consultant Alastair McKimm, and overseen by Gap’s Head of Creative, Calvin Leung. Set against the historic Montmartre neighborhood of Paris, the film explores a cross-cultural story of unexpected connections, bringing together emerging American rapper ian and French DJ Paloma Le Friant. At its heart, the campaign evokes the shared creative energy of New York and Paris, two cultural capitals where fashion, art, and music continuously intersect.
THE COLLECTION
Denim anchors the collection, building on A.P.C.'s reputation for premium fabric and revered fits while drawing on Gap's deep heritage in the category. Inspired by pieces chosen from both the A.P.C. and Gap archives, the assortment emphasizes authentic vintage wash techniques and timeless character. The story continues beyond denim through a refined mix of tailoring, Oxford shirting, functional outerwear, knitwear, and accessories. A reimagined sailor stripe serves as a defining motif, joined by mod-influenced matching sets, utility detailing, and dual-brand graphics.
The Gap × A.P.C. collection is available exclusively at Gap, both online and in select Gap stores.
